The Project

The Willamette Valley Music Festival is an annual event featuring the convergence of local musicians and artists held on the UO campus in spring. This marked our 7th year branding the festival.

WVMF is dedicated to enriching the cultural experience of Oregonians by showcasing new local artists. This year, we chose to feature Spencer’s Butte as the campaign theme in order to emphasize WVMF’s dedication to regional art and music. The theme was used consistently across all mediums to create a cohesive, impactful brand for the Willamette Valley Music Festival.

The Deliverables



Instagram & Facebook band promotion images

Snapchat filters

Social Media banners

Full-page Newspaper Ads

Event Schedules

Promo Video

The Designers

Designer: Michelle Knight

Production & merchandise designer: Cara Mitchell

Website designer & programer: Jenny Lui & Isaac Noland

Videographer & photographer: Alex Paiz

Social Media Content Creator: Julia Zinsmeister

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