The Project

The Willamette Valley Music Festival is an exciting annual event held on the UO campus in spring. This marked our 6th year branding the festival.

WVMF is dedicated to enriching the cultural experience of Oregonians by showcasing new local artists. EMU Marketing chose the infamous Eugene viewpoint “Skinner’s Butte” as the campaign theme in order to emphasize WVMF’s dedication to regional art and music. The theme was used consistently across all mediums to create a cohesive, impactful brand for the Willamette Valley Music Festival.

The Deliverables

Poster & Handbill
3 Page Festival Guide
Festival T-Shirt
Social Media materials
Media Passes
Screen Printing Shirt Station

The Designers

Jenny Luo – web and print design

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